The Employee Attention Recession
AI is already rewriting your CEO’s message. Our new research explores the growing intent gap between what organisations communicate, and what employees understand.
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Employees aren’t ignoring your communications, they’re outsourcing the reading of them.
A new layer of AI sits between the message you send and the meaning that lands. This report names it, maps it, and shows what communicators must do differently.
Key takeaways:
- Why employees have entered an Attention Recession, and what’s driving it
- How AI has become the primary filter between your message and your people
- The data behind the trust paradox: employees trust AI summaries more than internal communications professionals do
- What it means to design content to survive the summary in 2026
- Why subtraction is now a strategic necessity, not a nice-to-have
- The disconnect between what leaders believe and what employees are actually experiencing
Access the full report.
Your free access to independent research surveying 1,000 professionals across the UK and US.