A Fresh Perspectives take-over: How to build community

Building a successful community isn’t about numbers—it’s about meaningful connections that drive real business outcomes.

In this podcast takeover, Laurie Pottmeyer, former Microsoft MVP programme leader, shares proven strategies for communities that work. With nearly two decades at Microsoft, Laurie reveals why most efforts fail, the difference between connection and momentum, and how to secure executive buy-in.

She’s joined by Juliet Stott, content strategist and storyteller, who adds insights on authentic engagement and sustaining growth.

You’ll learn why purpose beats participation, how to identify champions, and the three essentials every community needs from day one. Whether internal or external, this episode is your roadmap to building communities that deliver measurable value.