How to measure effective communication in the workplace with Cai Kjaer

In this episode of Fresh Perspectives, David and Jarbas engage with Cai Kjaer, the co-founder of Swoop Analytics, to explore the critical role of measurement in workplace environments with a particular focus on enhancing employee engagement.

Cai, who has a rich background in analytics and internal collaboration, provides insights into the need for communicators to understand your organisation’s current position via metrics to effectively navigate and improve communication strategies.

The discussion highlights the tangible link between investments in digital channels, like intranets and community-based systems, and employee engagement, emphasizing the importance of tracking successful initiatives to ensure a good return on investment.

Cai introduces the “Seven Collaboration Habits” framework to describe collaboration behaviors and preferences within organizations, such as the use of email, chat, and intranet. By exploring these habits, our guest sheds light on the common challenges organizations face with data utilization and measurement, providing practical guidance on effectively leveraging analytics to drive employee engagement and align with strategic organizational goals.